The testing team for StarBlu fish app, with, from left, John Sandiford of UX Designer and owner of Antonio Media, Teresa Leslie (St. Eustatius Foundation), fisherman Maxwell “Maxie” Spanner, Milan Jezic von Gresseneck (EU Innovation), Gilberto Maduro, St. Eustatius harbour staff member and Sheridan Schmidt. (SEF)
ST. EUSTATIUS--Beta testing has been launched of a smartphone fish app called StaBlu. The app could potentially transform the Caribbean fishing industry is the verdict of Director of St. Eustatius Foundation (SEF) Dr. Teresa Leslie, who is facilitating this European Union-led innovation.
The app is designed to link the daily fish catch directly to customer-demand on the regional market. “It is an approach that has been used successfully in Scandinavia,” said Leslie. “Our testing phase has brought together a total of 15 fisherfolk and customers. It is user-friendly and we shall launch the full system before September this year.”
Traditionally, the local fish and lobster catch is sold dockside or sent to St. Maarten or St. Barths on a boat ride. “Our next step is to involve all fisherfolk in our waters and expand the customer base so, for example, local restaurants can order their catch of the day,” said Leslie.
According to her, the app will not only stimulate local supply and demand but also outline sustainable fishing practices. “Climate change is placing pressure on our oceans and this has an impact on marine life. Fisherfolk need to become the stewards of their own oceans.”
Leslie said the app will be able to actively record information on the type and amount of fish being sold which will aid in planning for sustainable fisheries.
While the app is being launched in the Eastern Caribbean, it is anticipated it will be adopted by larger markets such as Trinidad, Barbados and Jamaica.
While SEF is managing the project, the software for the fisheries app has been realized by St. Maarten-born John Sandiford, a User Experience (UX) designer and owner of Antonio Media BV in Eindhoven, the Netherlands.
“Buyers will certainly benefit,” according to Sandiford. “Newspapers and fish have the shortest of all product shelf lives. Caribbean food chefs are excellent, yet container or airlifted fish is never as fresh as fish from local waters.”
Parties interested in being a part of the beta testing and involved in fisheries can contact SEF at This email address is being protected from spambots. You need JavaScript enabled to view it..
