Local farmers earn J $125m from tourism Agri-Linkages Exchange project in 2022

   Local farmers earn J $125m from tourism  Agri-Linkages Exchange project in 2022

Tourism Minister Edmund Bartlett (centre) reviews the contents of the “Agricultural Suppliers Food Safety Manual” with, from left: Executive Director of the TEF Dr. Carey Wallace, CEO of the RADA, Winston Simpson, consultant Dr. Aisha Bailey and Minister of Agriculture and Fisheries Pearnel Charles Jr.


KINGSTON, Jamaica--Tourism Minister Edmund Bartlett has announced that between January and October of this year, farmers sold just under J $125 million (US $811,000) of produce through the tourism Agri-Linkages Exchange ALEX online platform, according to a press release from the Jamaica Tourism Enhancement Fund (TEF).

  The minister made this announcement on Wednesday, November 23, during the launch of the Agricultural Suppliers Food Safety Manual at Devon House, in Kingston.

  “The Agri-Linkages Exchange project continues to be beneficial to the 1,200 farmers and 247 buyers who are registered on the platform, and the ALEX Centre continues to engage both farmers and hotels online, facilitated by a team of six agri-brokers,” said Minister Bartlett.

  “I am happy to report that between January and October of this year, just under J$ 125 million of produce was sold through the website,” he added.

  ALEX, which is a joint initiative of the Ministry of Tourism, through the TEF, and the Rural Agricultural Development Authority (RADA), is the first online platform of its kind in the country. It brings hoteliers into direct contact with the farmers and, in turn, reduces leakages and helps Jamaica retain more of the economic benefits of tourism, according to the release.

  The platform, which can be found at

www.agrilinkages.gov.jm, allows farmers to plan to adequately address seasonality in crops and provide information as it relates to the geographic location of specific crops. Registration is also facilitated on the portal.

  The minister also shared that the TEF has been enhancing strawberry farming through its Berry Farming Programme. He noted that 15 farmers are currently producing strawberries through funding from the TEF, and eight of them currently consistently supply the tourism sector, the release states.

  These farmers sell between 30% and 40% of the strawberries they produce directly to the travel and hospitality industries. In contrast to the past, when all strawberries served in our hotels and restaurants had to be imported, this signifies a source of income for the growers and a savings in foreign exchange for the nation, according to TEF.

  “Just to give you an idea of the revenue streams open to strawberry farmers, on average, farmers with one strawberry house currently sell strawberries at J $800 [US $5.19 – Ed.] per pound to locals and J $1,200 [US $7.79] per pound to retailers, and they are selling 30 pounds of berries per week and earning spin-off income from selling over 200 strawberry suckers per month at J $100 [US $0.65] per sucker,” said Bartlett.

  The minster also noted that “farmers with three or more strawberry houses” report that they are currently selling strawberries at J $1,000 (US $6.49) per pound, farm gate to hotels, purveyors and supermarkets. They reap an average of 1,600 pounds per month, which brings them a revenue of J $1,600,000 (US $10,380). Their annual revenue amounts to J $11,200,000 (US $72,666) for the next six to seven months, with approximately J $2,794,000 (US $18,127) going into operating expenses, according to the release.

  The Agricultural Suppliers Food Safety Manual that was launched by the TEF sets out procedures that adhere to international standards and was developed in collaboration with the Ministry of Agriculture and Fisheries, the Bureau of Standards Jamaica, RADA, the Jamaica Manufacturers and Exporters Association (JMEA), tourism stakeholders and the Ministry of Health and Wellness.

  With the input and full backing of these organisations, it is expected that the manual will serve as an information resource for farmers, agri-processors and manufacturers who supply the tourism sector, the release concludes.

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