FRANCE- - On Friday 6th November at 5.30 pm, Kate Winslet, Lancôme Ambassadress, and Philippe Découflé, choreographer and stage director, will inaugurate the "Printemps Christmas Fairy Tale" window displays at the Printemps department store.
PRINTEMPS will wrap up its 150th anniversary celebration by staging a truly exceptional Christmas event.
The inauguration will take place in the presence of Kate Winslet, Ambassadress for Lancôme, a major brand partner for this 2015 edition, and Philippe Découflé, stage director of the window displays and façades for the Boulevard Haussmann store, as well as Paolo de Cesare, President of Printemps.
Inspired by a fairy tale written in its honour in 1911, the department store is bringing back its eponymous Printemps Fairy to make our dearest wish come true on the occasion of the store's 150th anniversary: to put spring ("printemps" in French) back into Christmas! Allies in the production of these window displays are six other characters among whom The Rose Maidens of Lancôme. Each of the windows will portray a magical picture of the incredible metamorphosis brought about by the fairy and her cheery companions also representing the five other partners for this season: Longines, Burberry, Christian Louboutin, evian and Sonia Rykiel.
On the Boulevard Haussmann façade, a five-meter tall fairy in three dimensions will begin a 15-minute light show. On the store's historic façade on Rue du Havre is a Petit Maître du Temps from Longines, who appears amidst a plethora of lights, cogs, stars and flowers.
Eight kilometers of fairy lights, 195,000 LED bulbs, 8,000 flowers, 8 million flashes per minute, an animated character standing 5 meters tall in 3 dimensions on the façade, 3 months of building work, 15 days of construction and 6 articulated lorries full of decorations: these figures give an idea of the grand scale for this magical spectacle to be unveiled on 6th November.
More loyal than ever to its own brand of elegance, innovation and culture of sharing, PRINTEMPS hopes to give every single visitor the experience of a unique Christmas full of magic, poetry and fantasy, with this exceptional event that is the first of its kind in the history of the department store.
