Dear Editor,
In the world of mass tourism, destinations too often become transactional, designed to serve quick impressions and even quicker departures. But we believe a place like Philipsburg deserves more. And so do the people who call it home.
With deep roots planted in the mindful hospitality of Loterie Farm, we believe in bringing a new kind of experience to our south side coastline – one that balances vibrancy with soul, accessibility with authenticity, and commerce with contribution.
This is not just a “rehab”, it’s a reimagining – not just of space, but of spirit.
Because even amid the high pace of cruise ship comings and goings, there is space, and need – for stillness, beauty, and intentional design.
Because cruise guests deserve something more soulful. And because stay-over visitors deserve to discover a Philipsburg that reflects the island’s true character: creative, original and quietly luxurious.
We’re not here to replicate any other destinations within our ecosystem. We’re simply reinterpreting an ethos compatible with a different setting – where the experience still uplifts, still roots you, and still stays with you long after you’ve left.
We’re building more than a space. We’re building belonging.
* For locals: Jobs, pride, platforms for expression, and a conscientious urban escape that feeds the senses and the soul
* For cruise guests: A moment of pause and depth in the middle of an often hurried day
* For stay-over guests: A reason to explore beyond the resort and rediscover Philipsburg as a living, breathing destination.
Philipsburg is not just a cruise port. It’s a canvas. It’s where heritage meets horizon. Where local stories will unfold in food, music, art, and design.
We’re creating spaces that invite you into that story through sensory experience, conscious hospitality, and an atmosphere that feels more like community than commercialism.
Whether you’re staying in Terres Basses, Orient Bay, or Grand Case, Philipsburg is worth the trip, not just for shopping, but for something that surprises you – a lush, curated moment you didn’t see coming, an experience that redefines what you thought this town was.
We believe tourism should enrich the place it touches; that guests of all kinds, cruise or stay-over, deserve more than a loud spectacle of mediocrity.
They deserve truth, beauty, care, and the kind of experience that honors the land, the people, and the possibility of connection.
To our fellow stakeholders, neighbors, and community stewards: Let’s reshape the narrative of Philipsburg together.
Let’s offer guests something unforgettable, not because it’s loud, but because it’s alive.
Let’s give our town the spotlight it deserves, because when we do that, everyone wins.
William BJ Welch
The LF Group
