From left: Co-Chair of the GTRCMC and Minister of Tourism, Edmund Bartlett signs the MOU on tourism innovation with Darren Ware, Senior Vice President, Government Engagement, Latin America and the Caribbean, Mastercard.
MADRID, Spain--In a major boost to its operations, the Global Tourism Resilience and Crisis Management Centre (GTRCMC) and Mastercard have signed a Memorandum of Understanding (MOU) to strengthen cooperation on tourism innovation, according to a press release from the Jamaica Ministry of Tourism. The signing took place during FITUR, the largest tourism trade fair in Spain, between Co-Chair of the GTRCMC and Minister of Tourism, Edmund Bartlett and senior executives of Mastercard.
“The timing of this MOU is relevant as we seek to build resilience globally in tourism. This will help bolster our mandate of generating and converting new ideas into tangible solutions for resilience building. Because it is through new ideas and innovation that we will be able to adapt, respond and thrive after disruptions in the industry,” said Minister Bartlett.
Mastercard, which is the second-largest payment-processing corporation worldwide, has created an innovation hub that works with governments and public sector agencies to accelerate their digitisation efforts, as well as innovate, research and co-create solutions across the tourism ecosystem, the release states.
By working closely with governments, public and private sector agencies, and tourism authorities across the world, the Tourism Innovation Hub is helping to create a more sustainable, inclusive and resilient tourism industry, it adds.
“The COVID-19 pandemic brought to the fore the importance of public-private partnerships. It is through these partnerships that Jamaica was able to reopen its borders soon after the pandemic hit and remain open. This partnership with Mastercard is a step in the right direction as we bring the best minds and expertise to build tourism resilience,” said Minister Bartlett.
The signing comes a few weeks before the GTRCMC and its international partners host the Global Tourism Resilience Conference in Kingston, Jamaica, at the Regional Headquarters of The University of the West Indies, from February 15 to 17, according to the release.
“As we prepare to welcome over 40 international speakers from across the globe, who will provide in-depth insights in tourism resilience, the signing of the MOU with Mastercard is timely and will boost our efforts tremendously,” said Professor Waller, Executive Director of the GTRCMC.
