SMMC seeks brand identity developers for new hospital

Artist’s impression of St. Maarten General Hospital.

 

CAY HILL--St. Maarten Medical Center (SMMC) invites brand development companies to express their interest in the development of the brand identity for the new St. Maarten General Hospital (SMGH).

  A request for proposal (RFP) document for this brand identity development project is available on request, SMMC said in a press release on Wednesday. The RFP has the objective to solicit the best overall proposal for the provision of consulting services for the development of a brand identity, including a logo, a visual identity guide (brand manual) and general wayfinding for the new to-be-constructed SMGH.

  The project entails the selected company creating a distinct, unique brand for SMGH that will be attractive to patients, visitors and healthcare stakeholders.

  “It also requires the selected company to establish a Brand Manual that is to be used as a visual identity guide which includes all usage of the brand elements (logo, restrictions, etc.) and includes a wayfinding chapter that includes general wayfinding signage, patient routing examples, etc.),” SMMC said.

  Interested companies can contact SMMC’s Evaluation Committee and request a copy of the RFP via:

This email address is being protected from spambots. You need JavaScript enabled to view it.. The deadline to submit a bid stipulated in the RFP is January 24.

The Daily Herald

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