F1 THE MOVIE to premiere on June 25
Get ready for a night of racing and alcohol-free refreshment as the highly anticipated F1 THE MOVIE, starring Brad Pitt and Damson Idris, hits the big screen at Caribbean Cinemas in Sint Maarten on Wednesday, June 25, and Heineken 0.0 is aiming to make it a race night to remember.
As the official partner of F1 THE MOVIE, Heineken 0.0 is celebrating the local premiere with a fun and interactive experience for fans. Moviegoers will be greeted by promo girls handing out FREE ice-cold Heineken 0.0s and exclusive goodies. There’s even a race car photo booth set up so fans can snap a picture and feel like they’re in the driver’s seat.
The F1 movie is one of the most talked-about releases of the summer, bringing the high-speed drama of Formula One to the big screen like never before. Directed by Joseph Kosinski from Top Gun: Maverick, the film follows Sonny Hayes, a former F1 driver played by Brad Pitt, who comes out of retirement to mentor a young rising star, Joshua Pearce, played by Damson Idris.
The film dives into the competitive, pressure-filled world of F1, showing the dedication, danger, and excitement behind one of the world’s most elite sports. Backed by Apple Original Films and Warner Bros Pictures, and created with direct input from Formula One’s governing body, the FIA, the movie includes real footage from Grand Prix races and features actual F1 teams and drivers – adding authenticity and adrenaline to every scene.
Heineken has been a global sponsor of Formula One since 2016, and this new collaboration with F1 THE MOVIE is a perfect fit. Not only is Heineken 0.0 featured on-screen, but the campaign tied to the film also showcases a clear message: You don’t need alcohol to enjoy the moment.
For example, one scene shows Damson Idris’s character casually sipping a bottle of Heineken 0.0. The audience assumes he’s the one driving – until it’s revealed that Brad Pitt’s character is actually the one getting behind the wheel. It’s a playful way to highlight the brand’s slogan “When Driving, or Not,” demonstrating that you don’t need a specific reason to enjoy a cold great-tasting beer.
The partnership also reflects changing attitudes around alcohol and social settings. Heineken 0.0 encourages moderation and modern choices, proving that you can stay in the moment with an alcohol-free beer, whether you’re celebrating, socialising, or stepping out on the racetrack.
F1 THE MOVIE will premiere on Wednesday, June 25, at Caribbean Cinemas in Cole Bay. Showtime is 7:00pm, but the Heineken ladies will be there from 6:00pm – so come on time and don’t miss the fun!
Photo source credit: www.imdb.com
