CAY HILL--CC1 St. Maarten, distributor of Coca-Cola, released an exclusive limited edition 12-ounce soda can emblazoned with the St. Maarten Carnival logo, a first for the island. This one-of-a-kind Coca-Cola can has the slogan “Enjoy Carnival with Coca-Cola” and features a dancing reveller graphic.
“We are very enthusiastic and proud of this special release, and have plans to make it an annual tradition so that it becomes an integral part of St. Maarten Carnival and provides fans with an annual Coca-Cola Carnival collectable,” said CC1 General Manager Ada Iris Delgado.
St. Maarten Carnival Development Foundation (SCDF) President Mike Granger said, “Liking the new limited edition designed can for Carnival is an understatement, I really love it.”
SCDF Marketing Director Rolando Bryson said he was “blown away” by the fact that this project had been presented to him just last year and could not believe his eyes that it really had materialised. “We created the most recent Carnival St. Maarten logo three years ago and never expected it would have ever made it to a Coca-Cola can. This looks amazing and will have a huge reach for our Carnival spectators,” said Bryson.
“Following the completion of a rigorous and meticulous implementation process, we are very excited to present the community of St. Maarten with their very own Coca-Cola Carnival Commemorative can,” said CC1 St. Maarten Marketing Manager Jonelie M. Vélez. “We are very proud to be the exclusive soft-drink sponsor of Carnival 2016. Our contribution will serve to immerse the visitors of our island into the Carnival mood, while also showcasing our Coca-Cola product, which will be easily recognisable on store shelves.”
Carnival lovers can purchase their 2016 edition Coca-Cola Carnival product at major retailers across the island this week while supplies last. The plan is to distribute 700,000 total units over a period of three months, ending at the end of May.
To kick this programme off, CC1 St. Maarten will be giving away more than 20 Carnival season passes that permit access to Carnival Village for the entire Carnival season. For additional information, or for a chance to win, look for “Win a Carnival Season Pass with Coca-Cola” in newspapers and listen for ads on the radio.
