This St. Maarten Carnival, Amstel Bright is turning up the heat with the biggest booth holder sales competition. St. Maarten's 55th Carnival is a milestone worth celebrating – and Amstel Bright is doing exactly that. Introducing The Bright Carnival Battle – a three-week sales competition running the full length of carnival, from April 10 to May 5, open to all booth holders in Jocelyn Arndell Festival Village and on Pondfill.
For booth holders: This is your chance to win BIG
If you're running a booth this carnival, here's everything you need to know: Five cash prizes are on the table for the five booth holders who sell the most Amstel Bright over the carnival period. First place takes home $5,500; second place $2,500; third place $1,000; fourth place $500; and fifth place $250.
How do you enter?
Simple. Stock your booth with Amstel Bright and sell. To qualify, you need to move a minimum of 40 cases during the carnival period. The booth with the highest verified sales when carnival wraps up on May 5 takes the top prize. The Bright Carnival Battle is open to all booth holders in Jocelyn Arndell Festival Village and on Pondfill.
Achieving your goal
How you achieve your goal is entirely up to you. The battle rewards the booth holders who are creative, hungry, and willing to hustle. Think bucket deals, happy hour specials, combo deals, or just making sure every single person who walks up to your booth knows you're selling the coldest Amstel Bright. The booth holders who get creative with their promotions and make Amstel Bright the star of their operation are the ones who will be counting prize money when carnival is over. This is your competition to shape – so be sure to make it count.
Two convenient options to get your cases
You have two convenient options to get your cases, both offering a special deal on Amstel Bright exclusively for booth holders: Villy Mart in Jocelyn Arndell Festival Village is right on your doorstep and easy to restock from whenever you need to. Alternatively, you can contact your Divico Distributors sales rep directly to place your order. Both Villy Mart and Divico are offering a great discount on Amstel Bright for booth holders during the carnival period, so your margins stay strong while you compete.
One golden rule: Keep your receipts.
Every case you purchase needs to be backed by a receipt from Villy Mart or Divico. Your receipts are your scoreboard – no receipt, no count. So, from the moment you place your first order, hold onto everyone.
For Carnival-goers: Drink Bright this Carnival
Heading to Pondfill or Jocelyn Arndell Festival Village this carnival season? Look out for Amstel Bright at the booths – the Caribbean-born and refreshing beer, made for exactly this kind of celebration. With 55 years of St. Maarten Carnival on the books, there's no better way to toast the milestone than with an ice-cold Amstel Bright in hand. Ask your booth holder for Amstel Bright, support the local competition, and be part of the biggest battle this carnival season.
Open to booth holders in Jocelyn Arndell Festival Village and on Pondfill, from April 10 to May 5. To qualify, you need to move a minimum of 40 cases during the carnival period. The booth with the highest verified sales when carnival wraps up on May 5 takes the top prize. For more information, contact This email address is being protected from spambots. You need JavaScript enabled to view it. or +1 (721) 587-3369.
