January is the month of fresh starts when wellness intentions are at their strongest and many of us choose to take part in Dry January. As we step into 2026 with renewed focus on balance, movement, and mindful choices, Heineken 0.0 shows that cutting out alcohol doesn’t mean cutting out enjoyment. From fitness-focused events to fun activations, the brand is once again supporting healthier habits in a way that feels social, inclusive, and refreshingly easy.
Heineken 0.0 isn’t just a great-tasting alcohol-free alternative to St. Maarten’s favorite brew – it’s the drink of choice for those embracing balance while still enjoying life’s moments. This January, Heineken 0.0 is making Dry January achievable and fun by meeting consumers where they are, whether that’s in the studio, on the road, or scrolling through social media.
The highlight of the month takes place on January 17 at Joga Studio in Cole Bay, where Heineken 0.0 will once again host the annual Vibe & Flow event from 2:00 to 5:30 pm. This open-house-style afternoon invites the community to move, reset, and connect through free classes and refreshing Heineken 0.0s. The invigorating program features Pilates with Niki, Vinyasa Flow with Hélène, Dynamic Strength Training with Naima, and Yin Yoga and Meditation with Stephanie, accompanied by a calming sound bath by Suzy. Throughout the afternoon, DJ Raphael Novella will set the vibe while guests enjoy flavorful vegan bites prepared by Raul. Spaces are limited, so participants are encouraged to sign up in advance to secure their spot.
Heineken 0.0 will also bring refreshment to consumers in an unexpected place. On January 2 and January 9, commuters stuck in front of the SOL gas station at the Causeway in Cole Bay will be treated to traffic sampling. It’s a reminder that you can still enjoy a cold beer while staying safe on the road with Heineken 0.0 – drink and drive, now you can. Adding to the fun, Heineken 0.0 will also be teaming up with SOL gas stations by the Causeway and in Simpson Bay for a special giveaway, which will be announced via social media throughout the month.
To keep the momentum going all month long, Heineken 0.0 is launching a Dry January social media activation designed to inspire consumers to stay strong and have a good time without alcohol. Participants can join by enjoying a Heineken 0.0, capturing their Dry January moment, and sharing it on social media using #DryJanuary2026 and #Heineken0.0, while tagging @divico.shop on Instagram or Divico Distributors and Cash & Carry on Facebook. By taking part, consumers have the chance to win wellness-focused prizes, including three- or six-month memberships at Beyond Limits Fitness Centre SXM in Port de Plaisance, a six-month membership at Wai Wild Gym in Orient Bay, or a ten-class pass at Joga Studio.
To further support consumers during Dry January, Heineken 0.0 will also be available through special promotions at various major supermarkets across the island, making it even easier to stick to your goals without sacrificing flavor or enjoyment.
Heineken 0.0 will also be available through special promotions at various major supermarkets across the island, making it even easier to stick to your goals without sacrificing flavor or enjoyment.
For more information on the campaign, upcoming activations, giveaways, and promotions, follow Divico on Instagram at @divico.shop. To register for the Joga Vibe & Flow on January 17, simply reach out via WhatsApp at +1 (721) 581-7119.
