Dry January with Heineken 0.0
January is all about resetting routines and embracing healthier habits, and for many, that includes taking part in Dry January. As 2026 begins with a renewed focus on balance, movement, and mindful choices, Heineken 0.0 proves that choosing alcohol-free doesn’t mean giving up on enjoyment. Through a series of wellness-driven events and playful activations, the brand continues to support a lifestyle that feels social, inclusive, and refreshingly easy.
More than just a great-tasting alcohol-free alternative to St. Maarten’s favourite beer, Heineken 0.0 has become the drink of choice for those who want to stay balanced while still enjoying life’s moments. This January, the brand meets consumers where they are – from fitness studios to everyday moments on the road and online – making Dry January approachable and fun.
The month’s main event takes place on January 17 at Joga Studio in Cole Bay, where Heineken 0.0 will once again host the annual Vibe & Flow event from 2:00 to 5:00pm. This open-house afternoon brings the community together with free movement classes and refreshing Heineken 0.0s. Guests can enjoy Pilates with Niki, Vinyasa Flow with Hélène, Dynamic Strength Training with Naima, and Yin Yoga and Meditation with Stephanie, accompanied by a soothing sound bath by Suzy. DJ Raphael Novella will set the mood, while vegan bites by Raul round out the experience. With limited spots available, early registration is more than encouraged.
Heineken 0.0 is also teaming up with SOL gas stations at the Causeway and in Simpson Bay for a fun and impactful road-safety campaign. Drivers who purchase more than $50 worth of gas will receive a limited-edition “When You Drive, Never Drink” bumper sticker. Those spotted on the road by undercover SOL spotters can win fun prizes, including gas credit, a free Heineken 0.0 and hotdog combo, and fun miles – proving that responsible choices can be rewarding too.
To keep the energy going throughout the month, Heineken 0.0 is also running a Dry January social media activation encouraging consumers to share their alcohol-free moments. Participants can post their Dry January content either as a feed post or a story using #DryJanuary2026 and #Heineken0.0, while tagging @divico.shop on Instagram or Divico Distributors and Cash & Carry on Facebook. If your account is private, you can send us a screenshot via direct message to ensure your entry is counted.
To further support Dry January goals, Heineken 0.0 will be available through special promotions at major supermarkets across the island, making it even easier to stick to healthier choices without sacrificing flavour. For updates on events, giveaways, and promotions, follow Divico on Instagram at @divico.shop. To register for the Vibe & Flow event at Joga on January 17, reach out via WhatsApp at +1 (721) 581-7119.
