A Global Toast to Negroni Week

A Global Toast to Negroni Week

Get ready to savour the timeless allure of the Negroni as St. Maarten joins the global celebration of Negroni Week, which started on Monday, September 18, and comes to an end on Sunday, September 24. This annual event unites bars and restaurants worldwide in a week-long tribute to the iconic cocktail. St. Maarten is proud to participate with three exceptional establishments: Mimosa, Jax, and Beer Garden.

Negroni Week, a worldwide tradition, invites cocktail enthusiasts and novices alike to come together and relish the unparalleled flavours of the Negroni. St. Maarten joins this international celebration with a unique twist, showcasing the cocktail’s versatility and artistry.


Meet the St. Maarten Participants

These three renowned establishments in St. Maarten are gearing up for Negroni Week 2023:

Mimosa: Known for its chic ambiance and expert mixology, Mimosa will be serving Negroni specials throughout the week. Don’t miss the opportunity to taste their creative twists on this classic cocktail.

Jax: A favourite among locals and tourists alike, Jax is pulling out all the stops for Negroni Week. Their talented bartenders will craft signature Negroni variations that are sure to delight your palate.

Beer Garden: This beloved St. Maarten establishment is getting in on the Negroni action, offering a unique twist for beer enthusiasts. The owner’s Italian heritage and love for the cocktail will show during their fun-filled and entertaining nights.

“Negroni Week is not just about cocktails; it’s a celebration of the exquisite balance of flavours, a tribute to timeless craftsmanship, and an opportunity to share the magic of this classic cocktail with the world. It’s a week where every sip tells a story of elegance and taste. In addition, Negroni Week is a superb opportunity to show off the excellent skills of our St. Maarten mixologist,” said avid Negroni lover Roel Kokkelmans, the Commercial Manager at International Liquor and Tobacco Trading NV.


A Taste of History: The Negroni Cocktail

A timeless cocktail, the Negroni traces its origins back to early 20th-century Italy. It was first concocted in Florence when Count Camillo Negroni requested that his Americano cocktail be made stronger by replacing soda water with gin. The result was an instant classic that has stood the test of time. Campari is the heartbeat of the Negroni cocktail. Its vibrant red hue hints at the bold flavours it brings to this timeless classic. With its distinctive bitter-sweet profile, Campari balances the gin’s botanical notes and the sweet vermouth’s richness, creating a harmonious symphony of taste. It’s the secret ingredient that elevates the Negroni from a mere cocktail to an unforgettable experience, making each sip a journey through the artistry of mixology.


Pop-Up Promo Girls: Wednesday and Saturday

Adding excitement to the week, pop-up promo girls will be present at selected locations on Wednesday and Saturday. They will engage with patrons, offering samples of Negroni variations and delightful promotional giveaways. It’s the perfect opportunity to try one of the world’s most classic cocktails and discover why it’s a favourite among bartenders and connoisseurs.


Recipe for the Perfect Negroni

To celebrate Negroni Week at home, here’s a simple recipe for crafting the perfect Negroni.


1 oz. Gin

1 oz. Campari

1 oz. Sweet Vermouth

Orange slice or twist, for garnish


1. Fill a mixing glass with ice.

2. Add the gin, Campari, and sweet vermouth.

3. Stir until well-chilled, about 30 seconds.

4.Strain the mixture into a glass filled with ice.

5. Garnish with an orange slice or twist.


Raise Your Glass to Negroni Week

Negroni Week 2023 promises to be an unforgettable celebration of this beloved cocktail. Whether you’re a seasoned Negroni enthusiast or new to its charm, this week provides the perfect occasion to indulge in this timeless classic while contributing to a charitable cause.

Learn more about the cause at www.negroniweek.com

Join Us for Negroni Week in St. Maarten

Don’t miss out on the Negroni Week festivities at Mimosa, Jax, and Beer Garden. Mark your calendars and toast to a timeless bond with a Negroni, an enduring symbol of elegance and taste.

For more information during the week you can check out @ILTT.SXM on Instagram and ILTT SXM on Facebook.

The Daily Herald

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