Ground-breaking campaign launched to get healthy food policies in schools

Ground-breaking campaign launched to get healthy food policies in schools

Illustration accompanying the campaign “#ActOnFacts: The Food in Our Schools Matters”. Photo courtesy Healthy Caribbean Coalition.

ST. MICHAEL, Barbados--As Caribbean students start to return to the classroom across the region, an ambitious campaign promoting nutritious food in schools hopes to get them healthier. The six-week (September 7 to October 16) digital campaign “#ActOnFacts: The Food in Our Schools Matters”, encourages public and policymaker support for the introduction of policies limiting the sale and marketing of foods full of sugar, fats and salt in and around schools, while increasing the availability of healthy foods and drinking water.

Spearheaded by the Healthy Caribbean Coalition (HCC) based in St. Michael, Barbados, the campaign brings together a raft of partners: UNICEF, the Pan American Health Organization (PAHO), the Organisation of Eastern Caribbean States (OECS) Commission, the Caribbean Public Health Agency CARPHA, the Heart and Stroke Foundation of Barbados (HSFB), the Heart Foundation of Jamaica (HFJ) and the Jamaica Youth Advocacy Network (JYAN), with the technical collaboration of the UN Food and Agriculture Organization (FAO).
Children spend much of their time at school, where unhealthy food and sweet drinks – more available and often cheaper than their healthy counterparts – are heavily marketed. Eating habits established when young can last a lifetime and one in three Caribbean children is already living with overweight and obesity. Overeating of unhealthy food is also the number one driver of non-communicable diseases (NCDs) such as diabetes, heart disease and cancer.

Urgent action needed
UNICEF Representative for the Eastern Caribbean Area, Pieter Bult noted, “Urgent action is needed to protect the present and future health of our children. Investing in healthy diets in school gives children the best start in life and will help them flourish both physically and intellectually, setting them on the path to achieving their full potential.”
“The vulnerable economies of the Caribbean simply cannot sustain the health and security threat posed by the increasing tide of overweight and obesity among children,” remarked Dean Chambliss, PAHO’s Subregional Programme Director for the Caribbean. “PAHO/[World Health Organization – Ed.] WHO is working with regional governments to support the implementation of a comprehensive package of interventions to combat childhood obesity, including regulating the sale and marketing of unhealthy foods and beverages in school settings.”
CARPHA reports that the Caribbean has some of the highest rates of childhood obesity in the world. Executive Director, Dr. Joy St. John cautioned, “We can no longer afford inaction on regulating school environments. Ultra-processed foods have no place in our schools, which are meant to be environments which support physical and mental health.”
According to Dr. Didacus Jules, OECS Director General, “Healthy school policies present an opportunity for food manufacturers and distributors to explore healthier options.”

Regional food security a priority too
The campaign also supports the regional food and nutrition security agenda, calling on the Caribbean to move towards growing what we eat and eating what we grow. FAO Subregional Coordinator, Dr. Renata Clarke emphasised that, “Farm-to-school programmes, which link farming communities/farmers to school meals programmes, not only expose children to local indigenous produce, but also contribute to sustainable farming livelihoods and support food and nutrition security.”
Some Caribbean countries have moved ahead with national policies, which regulate the availability of sugar-sweetened beverages (SSBs) in schools, including Trinidad and Tobago, Jamaica, The Bahamas and, most recently, Grenada. Both Barbados and St. Lucia have similar policies in process.
HCC President, Sir Trevor Hassell noted that more was needed: “Despite the increasing policy momentum, the pace of action does not match the urgency of the situation. The pandemic has highlighted our deep fragility, underscoring more than ever the need to build resilience. The health of our region is the wealth of our region. We need to invest in prevention policies, which target our most precious resource – our children.”
The campaign – which encourages parents to push for healthy school nutrition policies – uses largely monochrome imagery: playing on the concept that the link between our children’s health and diet is simply “black and white”.
It will be supported by a number of activities led by HCC’s youth arm, Healthy Caribbean Youth. According to the campaign’s Youth Champion, Pierre Cooke Jr., “This campaign sends a powerful message that schools must not be dumping grounds for unhealthy ultra-processed foods. We have a right to nutritious food and good health. Caribbean governments have an obligation to protect this right. The evidence is unequivocal – ‘#ActOnFacts! – The Food in Schools Matters’ campaign will make a difference.”
The campaign website is: ~ OECS ~

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